Top 5 famous brands in the African market

A list of well known African Brands

Africa is a continent on the radar of pretty much every major company across the planet. Such companies are being appreciated as more and more people today want to buy quality products. Now, we will go inside a couple of Africa's hottest household names.

Entrepreneurs are leading a new fashion: Western brands trying to make their mark in Africa

Fashion is big in Africa, it plays a key role within the culture of this continent - so no surprise that some brands have become increasingly popular over the last few years. Maki Oh, which was created by one of those great brands - Amaka Osakwe from Nigeria. Maki Oh has made an imprint with its unconventional textiles handcrafted, Maki Ohs famously adored appliqué detailing uniquely spreading fire among the fashion circle. This includes internationally acclaimed designer, David Tlale from South Africa known for his progressive and unparalleled creations that have found him on important international runways.

The Most Strong Brands Building Africa

Certain international brands have made it to Africa, as well - but some are the cream of the crop. One of these brands is Coca-Cola that became a global phenomena across nearly every African country. The global giant Samsung, has been a strong player in the smartphone and television market in Africa. Its most appreciated brands are Nestlé (foods, market share -17%) Unilever(40%) foods and MTN (telecommunications)

High-end Consumers Looking For Luxury Brands

As wealth levels rise in Africa and middle class expands, there is a greater need for top-end products that has been introduced by some fast-food players as they seek to open up new revenue streams. Gucci, for instance has already opened its flagship store in Johannesburg, South Africa and a focus on the continent will be imminent from other top luxury brands. Louis Vuitton, Cartier and other high-end fashion and jewelry companies are going to Africa for customers who want luxury goods.

Homegrown Brands To Watch Out For

Although the African market is filled with international brands, there are many talented individuals becoming prominent entrepreneurs across different industries. Yussif Osman is one such entrepreneur, the founder of Blue Skies: a Ghanaian fruit processing company that exports fresh cut fruits to Europe. Another notable entrepreneur is Bethlehem Tilahun Alemu, creator of the Ethiopian sustainable shoe company SoleRebels. Jobberman, Jumia and Flutterwave are being disrupted locally in the areas of recruitment, e-commerce (retail) and fintech.

Branding: The Future of Consumer Transition

Many businesses are experiencing a digital revolution, thereby reforming the models of their business while other brands are already ahead and in pre-casting new solutions to satisfy Africa's large need for innovations. Looking back, Safaricom introduced M-Pesa - a mobile payment service which played major roles in transforming financial transactions on the African continent. Spanish fast-fashion retailer, Zara; has increased their presence in Africa, where demand for fashionable and cost-effective clothes is soaring. They are game-changers with the likes of Uber, Netflix and Amazon coming in to overhaul how Africans access transport services online at will, entertainment as a respite amidst tiring days without breaking banks or being preyed on by cable service providers and shopping frightfully easy.

The sum of it all, the African market provide a promising land for businesses that wants to extend their spheres That passion ranks me alongside other equally-smitten creatives in the THG global group and a good few successful local entrepreneurs. In fashion, in luxury, food and beverage products; telecoms or even fintech - Africa is an innovation hub with these top brands leading the way to revolutionize how consumers experience life on the continent.